How You Can Use Postcard Printing For Effective Marketing
Of late, the lowly postcard printing has taken on new prominence as a marketing agent. People are noticing postcards more than ever, and are responding to it at higher rates. Postcards are gaining more footage than other direct mail marketing services as postcards can be read at a glance and doesn’t have an envelope that one has to open.
You can quickly print postcards without a big investment in money or time. And, getting your postcard printing done and mailing it to either your own mailing list or one you buy is an easy deal with one of the web-based services. There is fierce business competition in the market, so rates are highly competitive and you can get your postcard printing in just a few days. Here is how you can make the most of postcards for your marketing.
Plan in advance and creates a specific theme for your postcard campaign – as big an idea as possible to get people to notice you. Use postcard printing to build value into your message and don’t be customary.
Print eye-catching postcards- make sure to include striking images or high-quality photos, colors and graphics.
Postcard printing can be used to print over-sized cards – but you must try to keep your message simple. It’s, after all, a postcard and not a novel. Keep your sentences crisp and clear.
Bold and short headlines work best. It works best for short messages and for generating leads. Don’t try to get into details, and be sure to highlight your contact information.
Postcards are great for conveying timely messages, so think in terms of time. For example, postcards can convey offers or messages with a deadline, or serve as customer reminders.
When printing postcards, make use of both its sides. The non-address side of the postcard should have the biggest, boldest colors and photos. The other side